Thanks to Hallmark there’s a holiday for everything. But, I did discover a new one (at least to me) that’s actually important and quite necessary: Administrative Professionals Day. And this year I got to celebrate it by expressing my indebtedness to Jeri Ruetz who now works each week keeping me in check here at Joetography and in my other business—Keyhole Marketing.

A closer look reveals that Hallmark didn’t have anything to do with this holiday. During World War II, skilled administrative personnel were in high demand and so the National Secretaries Association was formed to recognize the contributions of secretaries and other administrative personnel. Then in 1952, the first National Secretaries Week was organized, with the Wednesday of that week becoming known as National Secretaries Day. Today, the title of the day’s been changed to better reflect the changing nature of the tasks, qualifications and responsibilities in these roles.

From processing all my invoices—including checking in on delinquent payments and playing hardball with Accounts Payable types—and tracking all my revenues and expenses to creating/sending marketing campaigns and many more things…Jeri does it all! And today, there’s an entire zone of my brain that’s no longer stressed by doing the things it hates. I can focus more on the creative side of things and let some of the tedious budgeting things go.

Thank you, Jeri, for keeping me sane!


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