Last week, we launched THE APERTURE EFFECT here at Joetography—raising money again for Charity: Water to build wells and bring safe drinking water to impoverished people around the world.

It nearly didn’t happen this year.

It just wasn’t there…the passion. I kept looking for it to arrive, but it never showed up. I kept waiting for a flood of inspiration and motivation to overpower me, but it never came. No flood…just trickles.

And so I considered not doing it this year. If I can’t be fully in, then maybe I shouldn’t be slightly in. I mean, if I can’t get enthused about giving someone something so basic and so necessary as water, then how could I expect others to get inspired? Maybe I should wait until it arrives—the passion—so that I’m not just going through the motions.

But then it hit me: “Chop Wood. Carry Water. Show Up.”

Seth Godin said that line in an interview recently, talking about the release of his 5,000th blog post and the diligence and persistence it took to write one blog a day for more than 10 years. As he said:

“It’s a real testament to the power of dripping. We’re all so focused on the Grand Opening or the sign that says, ‘Under New Management.’ We’re all so focused on how do I make this list or that list or this number when I launch something.

But what I have found is that the discipline of showing up every single day with the most relevant and interesting and generous thing I can think of, it adds up. And there isn’t one post I’ve done that changed everything for me or anyone, but I’d like to think that over time that practice—chopping wood and carrying water and showing up—has changed me and has changed a lot of people that have subscribed. That’s the sort of constant in my life.”

And so here I am.

And here’s what I found. The passion has slowly returned with each chop, each fetch, each arrival. And together maybe our slow drips can forever change the lives of those we reach together.

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